WOHALI HITS IT ‘BIG TIME’

Steve Johnson

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  • Prostaff Member Steve Johnson

Tulsa, Okla. - ARC Innovations, a manufacturer of performance hunting and outdoor apparel and equipment announces a partnership with the Outdoor Channel to launch a new company and brand - WohaliTM Outdoors. As part of the partnership, the Outdoor Channel has produced a series of short webisodes featuring the legendary Outdoor Mega Star - Jimmy Big Time Miller.

“We were looking for a unique and fresh way to launch the new brand” stated ARC President JT Griffin. “When they presented the idea of Jimmy Bigtime, we recognized it as new and different”

Wohali Outdoors, a new division of ARC Innovations, is launching a new line of high quality fishing rods, optics and performance apparel. To assist in the launch, Outdoor Channel produced a series of four humorous webisodes featuring the over-the-top antics of self-proclaimed mega star Jimmy Big Time. In the short videos, Jimmy “impresses” Wohali staff members with his knowledge, humility, and sportsmanship”. The complete series of videos can be viewed online at: http://wohali.arcoutdoors.com/video1.html

In addition to the video clips, Wohali Outdoors has developed an online marketing campaign in association with the Outdoor Channel to launch the new line of products.

About ARC Innovations

Founded on a great passion for spending time outdoors and an appreciation for quality products that make that time a little more enjoyable, ARC Innovations is a unique branding group, serving as an umbrella for the manufacturing, marketing and sales of ArcticShield®, X-System®, and their newest brand WohaliTM. ARC is driven to bring cutting edge products to consumers while remembering the basics. For more Information visit www.arcoutdoors.com

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Safe Harbor Statement

Statements in this news release that are not historical are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended, including statements, without limitation, about our expectations, beliefs, intentions, strategies regarding the future long-term value of the company resulting from the company's current actions or strategic initiatives and the future anticipated value of Outdoor Channel to our audience, distributors and advertisers. The company's actual results could differ materially from those discussed in any forward-looking statements. The company intends that such forward-looking statements be subject to the safe-harbor provisions contained in those sections. Such statements involve significant risks and uncertainties and are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements. Such factors include but are not limited to: (1) service providers discontinuing or refraining from carrying Outdoor Channel; (2) a decline in the number of viewers from having Outdoor Channel placed in unpopular cable or satellite packages, or increases in subscription fees, established by the service providers; (3) liabilities resulting from an aerial camera falling; (4) a decrease in advertising revenue as a result of a deterioration in general economic conditions; (5) managing the company's growth and the integration of acquisitions; and other factors which are discussed in the company's filings with the Securities and Exchange Commission. For these forward-looking statements, the company claims the protection of the safe harbor for forward-looking statements in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Posted by Steve Johnson under Hunting News on November 23, 09 10:28 AM | Permalink

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