ACTIVISION PUBLISHING's CABELA's OUTDOOR ADVENTURES AVAILABLE NOW

Steve Johnson

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Hunting and Fishing Seasons are Officially Open

SANTA MONICA, CA - September 9, 2009 - Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Cabela's Outdoor Adventures is available now for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, and Wii™. The PC version ships October 13. The game lets sportsmen tackle the great outdoors in a simulation-style, seamlessly integrated sporting experience which includes big game hunting, freshwater fishing and bird hunting.


Cabela's Outdoor Adventures boasts an unprecedented level of variety featuring North America's top outdoor destinations with over 50 hunting and fishing adventures. The game also features incredible detail, including complex animal behaviors, lifelike animations, realistic environments and intensive use of hunting and fishing techniques. Players will experience moments instinctively associated with hunting and fishing including the thrill of stalking a big game trophy animal, squeezing the trigger, hooking a fish and snap-shooting a flushed bird.

The all new VITALS (Visually Integrated Targeting and Lock-on System) feature allows players of Cabela's Outdoor Adventures to lock onto their target and precisely aim for the perfect kill-shot. Using licensed firearms and fishing gear from the top names in the industry, sportsmen can tackle 39 species, including record breaking big game, small game, fish and fowl. Realistic hunting tactics allow the player to master calls and stealth, while the animals react in real-time. The full-featured fishing simulator includes selecting equipment and driving the boat as well as casting and hooking. Last but definitely not least, players can use the new Trophy Creator to design his or her own buck and then hunt it for a shot at a leading magazine cover!

“Cabela's Outdoor Adventures maintains its authenticity while presenting these outdoor sports in an intuitive manner that's friendly to a wide range of sportsmen and gamers alike,” said David Oxford, Activision Publishing. “We’re proud to deliver such a varied and deep gameplay experience.”

Cabela's Outdoor Adventures is available for $39.99 for Xbox 360®, PLAYSTATION®3 computer entertainment system, and Wii™, and $29.99 for PlayStation®2 computer entertainment system. The PC version will be available for $19.99. For more information visit www.activision.com.

Cabela's

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. has grown to become oneâSince the Company's founding in 1961, Cabela's of the most well-known outdoor recreation brands in the world, and has long been .ârecognized as the World's Foremost Outfitter Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Visa credit card, which serves asâCabela's also issues the Cabela's CLUB its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Posted by Steve Johnson under Hunting News on September 9, 09 10:07 AM | Permalink

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